In-Depth Online Training for the Real World
We offer five in-demand Online Marketing Certified Professional (OMCP) programs. Learn how to use the most powerful tools in online marketing with the best of anytime, anywhere online training. Utilize training for your business immediately through live, online sessions and real-world projects that address your particular situation.
- Has Online Marketing become a vital part of your marketing mix yet?
- Do you have an expert online marketer on your staff?
- Are your competitors already online… Twitter, Facebook, YouTube?
- Do you know if your site isn't hurting sales or confusing customers?
- Is your website successfully providing new, qualified leads?
- Do you want more results from online marketing efforts?
Overview of Certification Programs
Pay-Per-Click - Online Marketing Certified Professional (OMCP)
PPC remains one of the more complex disciplines in Internet marketing. With your competition getting smarter every day, it's critical to have not only a strong foundation in PPC principles, and advanced understanding in PPC economics and customer psychology. From keyword research to ad copy to formula-based bidding strategies, you will surge ahead of your competitors when you learn current practices in campaign management, PPC economics and customer psychology.
View the course outline for the Pay-Per-Click certification
Web Analytics - Online Marketing Certified Professional (OMCP)
This program will help improve your site's performance and ROI by simplifying the complex world of Web Analytics. Use segmenting to gain insight about online traffic and discover tools that help businesses understand the behavior of website visitors. Start reading search data much more effectively, identify your "home pages", understand "conversion behavior", revisit linking strategies for your core pages, and isolate emerging trends in your data.
View the course outline for the Web Analytics certification
Social Media - Online Marketing Certified Professional (OMCP)
Build real customer relationships and boost your business presence with the latest social media tools, techniques and strategies. Social media marketing is not just about knowing how to use the tools, but also knowing exactly which tools to use in a given situation... and how to create an effective integrated marketing approach.
View the course outline for the Social Media certification
Conversion - Online Marketing Certified Professional (OMCP)
Learn how to covert website visitors to leads by motivating them to perform important goals, such as make a purchase, register for a newsletter, or fill out a form. Conversion training will provide a comprehensive overview of landing page optimization and real-world examples of what works, what doesn't, and what steps are needed to test important data.
View the course outline for the Conversion certification
Search Engine Optimization - Online Marketing Certified Professional (OMCP)
ATPL SEO training gives you the tools you'll need to succeed in the challenging and far-reaching world of SEO. Learn how to make sure search engines, and your audience, can find your site by learning today's most effective SEO best practices. Your instructor will guide you a 90-day curriculum that includes these modules, and many more.
View the course outline for Search Engine Optimization certification